A Case Study Of Perusahaan Otomobil Kedua Sdn. Bhd's Corporate Strategy

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A Case Study Of Perusahaan Otomobil Kedua Sdn. Bhd's Corporate Strategy

This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements throughout its 15 years. Perodua is the current market leader in the Malaysian automotive industry a...

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Bibliographic Details
Main Author:	Pawanchik, Zambri
Format:	Thesis
Published:	2009
Subjects:	HD Industries. Land use. Labor
Online Access:	http://shdl.mmu.edu.my/313/

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