Effects Of Word Of Mouth On Iran's Photography Industry

This dissertation aimed to investigate the mechanism of word of mouth (WOM) which is regarded as an important social activity in consumer behavior strand of marketing management.

Bibliographic Details
Main Author:	Zaribaf, Ehsan
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://shdl.mmu.edu.my/312/

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