Consumer Decision Making Process In Selecting Tourism Destination
In this project, the concentration will be on discussing Consumer Decision Making Process in Selecting Tourist Destination. The project\'s theoretical framework is a descriptive category based on theory of consumer decision process model to expound the respondents\' demographic differences...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/3096/ |
| Summary: | In this project, the concentration will be on discussing Consumer Decision Making Process in Selecting Tourist Destination. The project\'s theoretical framework is a descriptive category based on theory of consumer decision process model to expound the respondents\' demographic differences depended on pre-purchase, purchase and post-purchases\' consumption and evaluation of public utilities and tourism industrial services, products and promotions to come up with results and recommendations that may contribute to develop Malaysian tourism industrial services. |
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