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Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia

This study tried to investigate the effect of brand credibility on word of mouth among customers through their satisfaction and loyalty. Word of mouth has been shown to be an important factor in customers\' decision behavior. They reflect by word of mouth positively and negatively. Brand credib...

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Bibliographic Details
Main Author:	Seyed Ghorban, Zahra
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/3093/

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