The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/308/ |
| _version_ | 1848789470324719616 |
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| author | Abdollahi, Bita |
| author_facet | Abdollahi, Bita |
| author_sort | Abdollahi, Bita |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. |
| first_indexed | 2025-11-14T17:57:14Z |
| format | Thesis |
| id | mmu-308 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:14Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-3082021-08-23T06:43:38Z http://shdl.mmu.edu.my/308/ The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran Abdollahi, Bita HD Industries. Land use. Labor The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. 2009-09 Thesis NonPeerReviewed Abdollahi, Bita (2009) The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD Industries. Land use. Labor Abdollahi, Bita The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_fullStr | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full_unstemmed | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_short | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_sort | impact of advertising versus word of mouth in consumer decision making process in iran |
| topic | HD Industries. Land use. Labor |
| url | http://shdl.mmu.edu.my/308/ http://shdl.mmu.edu.my/308/ |