Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia

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Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia

The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and ag...

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Bibliographic Details
Main Author:	Raphael M., Mutiso
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://shdl.mmu.edu.my/303/

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