Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and ag...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/303/ |
| _version_ | 1848789468883976192 |
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| author | Raphael M., Mutiso |
| author_facet | Raphael M., Mutiso |
| author_sort | Raphael M., Mutiso |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and agency performance (creative quality-implementation and agency proactivity) that, in turn, influence clent trust and commitment. |
| first_indexed | 2025-11-14T17:57:12Z |
| format | Thesis |
| id | mmu-303 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:12Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-3032010-05-14T08:48:14Z http://shdl.mmu.edu.my/303/ Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia Raphael M., Mutiso HF Commerce The researcher extend theory and empirical findings on inter-firm commitment by using a model that examines how agency behaviours (accessibility and assertiveness) and client behaviours (accessibility and indecisiveness) influence the working relationship (productive interaction and conflict) and agency performance (creative quality-implementation and agency proactivity) that, in turn, influence clent trust and commitment. 2009-12 Thesis NonPeerReviewed Raphael M., Mutiso (2009) Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF Commerce Raphael M., Mutiso Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title | Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title_full | Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title_fullStr | Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title_full_unstemmed | Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title_short | Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia |
| title_sort | role of marketing manager in bridging the gap in contractual agency-client relationship with special reference to advertising in malaysia |
| topic | HF Commerce |
| url | http://shdl.mmu.edu.my/303/ http://shdl.mmu.edu.my/303/ |