Factors Affecting Online Hotel Reservation Intention In Malaysia

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Factors Affecting Online Hotel Reservation Intention In Malaysia

In this study, a total number of 172 completed questionnaires were collected. Data were primarily analyzed by test of reliability and factor analysis to ensure both reliability and validity of utilized variables. Consequently, different analyses including pearson\'s correlation coefficient and...

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Bibliographic Details
Main Author:	Amoujani, Efat
Format:	Thesis
Published:	2011
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/2995/

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