Status of e-Business in two popular retail chains: A review of opportunities
In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2909/ http://shdl.mmu.edu.my/2909/1/Status%20of%20e-Business%20in%20Two%20Popular%20Retail%20Chains%20%20%20A%20Review%20of%20Opportunities.pdf |
| Summary: | In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an opportunity for enhancing their business, customer value of red and competitive advantage gained? So a study was felt necessary, initially through review of literature followed by afield study on a case oriented basis. IEEE802.16/WiMAX is one of the most promising technologies for broadband Wireless Access, both fixed and mobile use. This paper presents a WiMAX based architecture for the proposed news system. The two cases art, genuine but names have been changed for purposes of confidentiality. |
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