TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures
This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries. Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Wester...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2901/ |
| Summary: | This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries. Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Western countries, there is a need to choose the appropriate theoretical model that is able to predict Malaysian e-commerce acceptance. This paper presents a comparison between Technology Acceptance Model and Perceived Characteristics of Innovation from the perspective of model parsimony and robustness across cultures. |
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