Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises
In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/284/ |
| _version_ | 1848789464433819648 |
|---|---|
| author | Mohtasebi, Amirhossein |
| author_facet | Mohtasebi, Amirhossein |
| author_sort | Mohtasebi, Amirhossein |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises. |
| first_indexed | 2025-11-14T17:57:08Z |
| format | Thesis |
| id | mmu-284 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:08Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-2842010-04-20T09:59:07Z http://shdl.mmu.edu.my/284/ Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises Mohtasebi, Amirhossein HF5410-5417.5 Marketing. Distribution of products In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises. 2009-12 Thesis NonPeerReviewed Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Mohtasebi, Amirhossein Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title | Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title_full | Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title_fullStr | Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title_full_unstemmed | Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title_short | Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises |
| title_sort | identifying failure elements of implementing crm systems in malaysian enterprises |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/284/ http://shdl.mmu.edu.my/284/ |