Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises
In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/284/ |
| Summary: | In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises. |
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