Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

Bibliographic Details
Main Author: Lim , Sin Lu
Format: Thesis
Published: 2009
Subjects:
Online Access:http://shdl.mmu.edu.my/279/
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author Lim , Sin Lu
author_facet Lim , Sin Lu
author_sort Lim , Sin Lu
building MMU Institutional Repository
collection Online Access
description This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.
first_indexed 2025-11-14T17:57:07Z
format Thesis
id mmu-279
institution Multimedia University
institution_category Local University
last_indexed 2025-11-14T17:57:07Z
publishDate 2009
recordtype eprints
repository_type Digital Repository
spelling mmu-2792010-04-20T10:00:32Z http://shdl.mmu.edu.my/279/ Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective Lim , Sin Lu HF5546-5548.6 Office management This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated. 2009-12 Thesis NonPeerReviewed Lim , Sin Lu (2009) Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php
spellingShingle HF5546-5548.6 Office management
Lim , Sin Lu
Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_full Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_fullStr Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_full_unstemmed Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_short Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
title_sort online purchasing patterns and intention to purchase through internet : a study on malaysian consumers' perspective
topic HF5546-5548.6 Office management
url http://shdl.mmu.edu.my/279/
http://shdl.mmu.edu.my/279/