Value Networks for Competitive Advantage : A study on NST Petrol Station
This is a study on NST Petrol Station - which operates a service station owned by ExxonMobil - that aims to show that a service station can increase its business performance by focusing on its value networks, where capabilities, relationships and customer vakues are emphasised.
| Main Author: | Mohd Ariff, Mohd Amir |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/276/ |
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