An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad
This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is conce...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/275/ |
| _version_ | 1848789461776728064 |
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| author | Cheong, Yew Wing |
| author_facet | Cheong, Yew Wing |
| author_sort | Cheong, Yew Wing |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is concerned. |
| first_indexed | 2025-11-14T17:57:06Z |
| format | Thesis |
| id | mmu-275 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:06Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-2752010-04-19T11:05:27Z http://shdl.mmu.edu.my/275/ An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad Cheong, Yew Wing HG1710 Electronic Funds Transfers This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is concerned. 2009-12 Thesis NonPeerReviewed Cheong, Yew Wing (2009) An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG1710 Electronic Funds Transfers Cheong, Yew Wing An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title | An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title_full | An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title_fullStr | An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title_full_unstemmed | An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title_short | An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad |
| title_sort | investigation of the performance of great eastern life assurance (malaysia) berhad |
| topic | HG1710 Electronic Funds Transfers |
| url | http://shdl.mmu.edu.my/275/ http://shdl.mmu.edu.my/275/ |