Study of Brand Management at Public Bank Berhad
The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/274/ |
| _version_ | 1848789461478932480 |
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| author | Lean, Boon Peng |
| author_facet | Lean, Boon Peng |
| author_sort | Lean, Boon Peng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected to be the subjects of comparison. |
| first_indexed | 2025-11-14T17:57:05Z |
| format | Thesis |
| id | mmu-274 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:05Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-2742010-04-16T09:44:29Z http://shdl.mmu.edu.my/274/ Study of Brand Management at Public Bank Berhad Lean, Boon Peng HF5410-5417.5 Marketing. Distribution of products The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected to be the subjects of comparison. 2009-12 Thesis NonPeerReviewed Lean, Boon Peng (2009) Study of Brand Management at Public Bank Berhad. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lean, Boon Peng Study of Brand Management at Public Bank Berhad |
| title | Study of Brand Management at Public Bank Berhad |
| title_full | Study of Brand Management at Public Bank Berhad |
| title_fullStr | Study of Brand Management at Public Bank Berhad |
| title_full_unstemmed | Study of Brand Management at Public Bank Berhad |
| title_short | Study of Brand Management at Public Bank Berhad |
| title_sort | study of brand management at public bank berhad |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/274/ http://shdl.mmu.edu.my/274/ |