E-CRM in Online Gaming: Creating Value for the Player

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E-CRM in Online Gaming: Creating Value for the Player

This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "...

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Bibliographic Details
Main Author:	Hoda Sheidaei
Format:	Thesis
Published:	2009
Subjects:	TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Online Access:	http://shdl.mmu.edu.my/270/

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