E-CRM in Online Gaming: Creating Value for the Player
This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "...
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/270/ |
| _version_ | 1848789460197572608 |
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| author | Hoda Sheidaei, |
| author_facet | Hoda Sheidaei, |
| author_sort | Hoda Sheidaei, |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side). |
| first_indexed | 2025-11-14T17:57:04Z |
| format | Thesis |
| id | mmu-270 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:04Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-2702010-04-12T10:12:44Z http://shdl.mmu.edu.my/270/ E-CRM in Online Gaming: Creating Value for the Player Hoda Sheidaei, TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side). 2009-12 Thesis NonPeerReviewed Hoda Sheidaei, (2009) E-CRM in Online Gaming: Creating Value for the Player. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Hoda Sheidaei, E-CRM in Online Gaming: Creating Value for the Player |
| title | E-CRM in Online Gaming: Creating Value for the Player |
| title_full | E-CRM in Online Gaming: Creating Value for the Player |
| title_fullStr | E-CRM in Online Gaming: Creating Value for the Player |
| title_full_unstemmed | E-CRM in Online Gaming: Creating Value for the Player |
| title_short | E-CRM in Online Gaming: Creating Value for the Player |
| title_sort | e-crm in online gaming: creating value for the player |
| topic | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://shdl.mmu.edu.my/270/ http://shdl.mmu.edu.my/270/ |