Impulse Buying On Green Products An Approach To Enhance Product Competitiveness

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Impulse Buying On Green Products An Approach To Enhance Product Competitiveness

This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer beh...

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Bibliographic Details
Main Author:	Baghebany, Alireza
Format:	Thesis
Published:	2010
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1845/

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