Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer beh...
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1845/ |
| _version_ | 1848789898935402496 |
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| author | Baghebany, Alireza |
| author_facet | Baghebany, Alireza |
| author_sort | Baghebany, Alireza |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products. |
| first_indexed | 2025-11-14T18:04:02Z |
| format | Thesis |
| id | mmu-1845 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:02Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18452011-07-19T06:25:57Z http://shdl.mmu.edu.my/1845/ Impulse Buying On Green Products An Approach To Enhance Product Competitiveness Baghebany, Alireza HF5410-5417.5 Marketing. Distribution of products This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products. 2010-12 Thesis NonPeerReviewed Baghebany, Alireza (2010) Impulse Buying On Green Products An Approach To Enhance Product Competitiveness. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Baghebany, Alireza Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title | Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title_full | Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title_fullStr | Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title_full_unstemmed | Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title_short | Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
| title_sort | impulse buying on green products an approach to enhance product competitiveness |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1845/ http://shdl.mmu.edu.my/1845/ |