Key Determinants Of Online Repurchase Intentions In Malaysia

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Key Determinants Of Online Repurchase Intentions In Malaysia

The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online bu...

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Bibliographic Details
Main Author:	Lee, Chai Har
Format:	Thesis
Published:	2010
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1844/

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