Key Determinants Of Online Repurchase Intentions In Malaysia
The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online bu...
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1844/ |
| _version_ | 1848789898610343936 |
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| author | Lee, Chai Har |
| author_facet | Lee, Chai Har |
| author_sort | Lee, Chai Har |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online businesses in developing key responses to consumers\' needs and in building critical capabilities to create and maintain competitive positions in the marketplace. |
| first_indexed | 2025-11-14T18:04:02Z |
| format | Thesis |
| id | mmu-1844 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:02Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18442011-07-19T06:31:19Z http://shdl.mmu.edu.my/1844/ Key Determinants Of Online Repurchase Intentions In Malaysia Lee, Chai Har HF5410-5417.5 Marketing. Distribution of products The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online businesses in developing key responses to consumers\' needs and in building critical capabilities to create and maintain competitive positions in the marketplace. 2010-12 Thesis NonPeerReviewed Lee, Chai Har (2010) Key Determinants Of Online Repurchase Intentions In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lee, Chai Har Key Determinants Of Online Repurchase Intentions In Malaysia |
| title | Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_full | Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_fullStr | Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_full_unstemmed | Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_short | Key Determinants Of Online Repurchase Intentions In Malaysia |
| title_sort | key determinants of online repurchase intentions in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1844/ http://shdl.mmu.edu.my/1844/ |