Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran
This sudy as an eplanatory research tries to scrutinize the relationship between the publisher\'s brand identity and sales of management books in Iran. In the current study, the impact of each construct as an explanatory variable on the sales as the response variable in terms of number of books...
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| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://shdl.mmu.edu.my/1838/ |
| _version_ | 1848789896883339264 |
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| author | Moshfeghi, Nazli |
| author_facet | Moshfeghi, Nazli |
| author_sort | Moshfeghi, Nazli |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This sudy as an eplanatory research tries to scrutinize the relationship between the publisher\'s brand identity and sales of management books in Iran. In the current study, the impact of each construct as an explanatory variable on the sales as the response variable in terms of number of books sold in one year is investigated. The outcome of this study is useful lead to managers and marketing executive of publication industry to pay careful attention to brand identity debvelopment. |
| first_indexed | 2025-11-14T18:04:01Z |
| format | Thesis |
| id | mmu-1838 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:01Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18382011-07-19T08:45:21Z http://shdl.mmu.edu.my/1838/ Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran Moshfeghi, Nazli HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This sudy as an eplanatory research tries to scrutinize the relationship between the publisher\'s brand identity and sales of management books in Iran. In the current study, the impact of each construct as an explanatory variable on the sales as the response variable in terms of number of books sold in one year is investigated. The outcome of this study is useful lead to managers and marketing executive of publication industry to pay careful attention to brand identity debvelopment. 2010-12 Thesis NonPeerReviewed Moshfeghi, Nazli (2010) Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Moshfeghi, Nazli Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title | Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title_full | Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title_fullStr | Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title_full_unstemmed | Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title_short | Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran |
| title_sort | impact of publisher\'s brand identity on the sales of management books in iran |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1838/ http://shdl.mmu.edu.my/1838/ |