QR Code

Consumer Perception On Oil Commodity: Brand Image Of Shell

This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand...

Full description

Bibliographic Details
Main Author:	Migin, Melissa Wendy
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1816/

Similar Items

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
by: Lynn, Lim
Published: (2008)

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
by: Seow, Yuan Shyong
Published: (2008)

Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
by: Kai, Seah Chong
Published: (2003)

Islamic Branding
by: Mohammed Abdullah, Abdulhameed Mohammed, et al.
Published: (2020)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

Brand Equity Awareness In Franchise Networks
by: Chong, Wei Choong
Published: (2007)

Brand Loyalty : Study On Malaysian Female Perspective
by: Chong, Lydia Li Ting
Published: (2006)

Brand Awareness Of Private Tertiary Education Institutions
by: Cheong, Eva Wai Ling
Published: (2008)

A Case Study Of Digi's Branding Success
by: Phang, Sin Mun
Published: (2008)

Study of Brand Management at Public Bank Berhad
by: Lean, Boon Peng
Published: (2009)

A Study Of Brand Management At Public Bank Berhad
by: Peng, Lean Boon
Published: (2009)

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
by: Nik Ahmad, Nik Faizal
Published: (2007)

Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
by: Masood, Akbar
Published: (2008)

Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia
by: Ogiemwonyi, Osarodion, et al.
Published: (2019)

Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
by: Seyed Ghorban, Zahra
Published: (2011)

Cross-Cultural Perspective In Consumer Behavior In Malaysia
by: Lim, Ying Sean
Published: (2009)

Case Study Of Consumer Broadband Product Launch For Maxis
by: Singh, Hargharan
Published: (2007)

Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
by: Sheau Zing, Jessica Ho
Published: (2010)

Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
by: Teo, Kok Boon
Published: (2007)

The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
by: Wei, Seow Heng
Published: (2009)

Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective
by: Yeoh, Bee Bee
Published: (2005)

Analyzing issues and challenges on environmentally supportive behaviour among Malaysian and Nigerian consumers
by: Ogiemwonyi, Osarodion, et al.
Published: (2020)

A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
by: Bin, Wu
Published: (2005)

Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model
by: Ag. Damit, Dayang Haryani Diana, et al.
Published: (2018)

Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
by: Teh, Ya Yee
Published: (2008)

Shipper’s perceptions of aviation Logistics Service Quality (LSQ) of air freight provider
by: Abdul Rahman, Nor Aida, et al.
Published: (2018)

Children Development As Consumers In Pakistan : Market Study To Set Up One Stop Hyper Retail Facility For Children In Pakistan
by: Mahmood Tahir, Atif
Published: (2004)

The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
by: Husin, Wann Huzida Roza
Published: (2019)

The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System
by: Taher, Parisa
Published: (2007)

Marketing Strategies Deploy By Malaysian Telecommunication Firms Specifically VOIP Sector
by: M., Linggeswary
Published: (2007)

ICT Impact On Large Retail Business: A Study On Hua Lian Supermarket
by: Zhao, Chong Xiao
Published: (2007)

Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
by: -, Dilruba
Published: (2007)

Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2007)

A Case Study On Carrefour China
by: Ya, Cui
Published: (2007)

Online Retailing: A Case Study Of Amazon.com
by: Teo, Mei Ling
Published: (2007)

CRM Strategies In MSC Status Companies
by: Zafar, Mohammad Afnan
Published: (2007)

A Comparative Study Of Student Satisfaction Between Government And Private Funded Universities In Klang Valley, Malaysia
by: Nagalingam, Sivarajah
Published: (2007)

The Impact Of CRM On Customer Retention In Malaysia
by: Ghahfarokhi, Akbar Dehghani
Published: (2007)