Consumer Perception On Oil Commodity: Brand Image Of Shell
This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1816/ |
| _version_ | 1848789891868000256 |
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| author | Migin, Melissa Wendy |
| author_facet | Migin, Melissa Wendy |
| author_sort | Migin, Melissa Wendy |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand image. Moreover, this study will investigate the relationship between brand image and brand loyalty. |
| first_indexed | 2025-11-14T18:03:56Z |
| format | Thesis |
| id | mmu-1816 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:56Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18162011-05-30T08:09:11Z http://shdl.mmu.edu.my/1816/ Consumer Perception On Oil Commodity: Brand Image Of Shell Migin, Melissa Wendy HF5410-5417.5 Marketing. Distribution of products This paper is an exploratory study focused on Shells brand in the oil commodity market in Malaysia, more specifically in the states of Kuala Lumpur and Selangor. It presents empirical evidence of consumers perception in terms of brand attributes such as brand personality, perceived value with brand image. Moreover, this study will investigate the relationship between brand image and brand loyalty. 2007-04 Thesis NonPeerReviewed Migin, Melissa Wendy (2007) Consumer Perception On Oil Commodity: Brand Image Of Shell. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Migin, Melissa Wendy Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title | Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_full | Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_fullStr | Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_full_unstemmed | Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_short | Consumer Perception On Oil Commodity: Brand Image Of Shell |
| title_sort | consumer perception on oil commodity: brand image of shell |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1816/ http://shdl.mmu.edu.my/1816/ |