Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services
This case study is divided into 2 sections: Case Writing and Case Analysis. Case Writing provides the background and information on the accounting profession in general and Accosec Corporate Services Sdn Bhd (ACSSB), its organizational structure, achievements, services and financial information in p...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1812/ |
| _version_ | 1848789890787966976 |
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| author | Leng, Leong Wai |
| author_facet | Leng, Leong Wai |
| author_sort | Leng, Leong Wai |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study is divided into 2 sections: Case Writing and Case Analysis. Case Writing provides the background and information on the accounting profession in general and Accosec Corporate Services Sdn Bhd (ACSSB), its organizational structure, achievements, services and financial information in particular. The Case Analysis section highlights an environmental analysis, SWOT Analysis, financial analysis, customer analysis, competitive analysis and diagnosis of ACSSB. This section concludes with the formulation and execution of strategies, using the TOWS matrix analysis, for expansion and obtaining a competitive edge in providing professional services. |
| first_indexed | 2025-11-14T18:03:55Z |
| format | Thesis |
| id | mmu-1812 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:55Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18122011-05-30T08:12:15Z http://shdl.mmu.edu.my/1812/ Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services Leng, Leong Wai HT Communities. Classes. Races This case study is divided into 2 sections: Case Writing and Case Analysis. Case Writing provides the background and information on the accounting profession in general and Accosec Corporate Services Sdn Bhd (ACSSB), its organizational structure, achievements, services and financial information in particular. The Case Analysis section highlights an environmental analysis, SWOT Analysis, financial analysis, customer analysis, competitive analysis and diagnosis of ACSSB. This section concludes with the formulation and execution of strategies, using the TOWS matrix analysis, for expansion and obtaining a competitive edge in providing professional services. 2007-03 Thesis NonPeerReviewed Leng, Leong Wai (2007) Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HT Communities. Classes. Races Leng, Leong Wai Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title | Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title_full | Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title_fullStr | Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title_full_unstemmed | Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title_short | Proposed Strategies For Expansion And Competitive Edge In Providing Professional Services |
| title_sort | proposed strategies for expansion and competitive edge in providing professional services |
| topic | HT Communities. Classes. Races |
| url | http://shdl.mmu.edu.my/1812/ http://shdl.mmu.edu.my/1812/ |