Assessing The Competencies Of Cellular Operations In Malaysia
This research project develops a model framework and a survey instrument to investigate the relationship between service quality, network quality, customer satisfaction and customer loyalty. Results of the study provide the evidence that the proposed model framework perform reliably in the Malaysian...
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1811/ |
| _version_ | 1848789890504851456 |
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| author | Ngan Chong, Khoo |
| author_facet | Ngan Chong, Khoo |
| author_sort | Ngan Chong, Khoo |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research project develops a model framework and a survey instrument to investigate the relationship between service quality, network quality, customer satisfaction and customer loyalty. Results of the study provide the evidence that the proposed model framework perform reliably in the Malaysian cellular service setting. |
| first_indexed | 2025-11-14T18:03:54Z |
| format | Thesis |
| id | mmu-1811 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:54Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18112011-05-30T08:12:40Z http://shdl.mmu.edu.my/1811/ Assessing The Competencies Of Cellular Operations In Malaysia Ngan Chong, Khoo HE Transportation and Communications This research project develops a model framework and a survey instrument to investigate the relationship between service quality, network quality, customer satisfaction and customer loyalty. Results of the study provide the evidence that the proposed model framework perform reliably in the Malaysian cellular service setting. 2007-12 Thesis NonPeerReviewed Ngan Chong, Khoo (2007) Assessing The Competencies Of Cellular Operations In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Ngan Chong, Khoo Assessing The Competencies Of Cellular Operations In Malaysia |
| title | Assessing The Competencies Of Cellular Operations In Malaysia |
| title_full | Assessing The Competencies Of Cellular Operations In Malaysia |
| title_fullStr | Assessing The Competencies Of Cellular Operations In Malaysia |
| title_full_unstemmed | Assessing The Competencies Of Cellular Operations In Malaysia |
| title_short | Assessing The Competencies Of Cellular Operations In Malaysia |
| title_sort | assessing the competencies of cellular operations in malaysia |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1811/ http://shdl.mmu.edu.my/1811/ |