Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia

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Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia

This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve compet...

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Bibliographic Details
Main Author:	May, Leong Chuay
Format:	Thesis
Published:	2003
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1807/

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