Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve compet...
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| Format: | Thesis |
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2003
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| Online Access: | http://shdl.mmu.edu.my/1807/ |
| _version_ | 1848789889648164864 |
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| author | May, Leong Chuay |
| author_facet | May, Leong Chuay |
| author_sort | May, Leong Chuay |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage. |
| first_indexed | 2025-11-14T18:03:54Z |
| format | Thesis |
| id | mmu-1807 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:54Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18072011-04-06T08:21:56Z http://shdl.mmu.edu.my/1807/ Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia May, Leong Chuay HE Transportation and Communications This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage. 2003-08 Thesis NonPeerReviewed May, Leong Chuay (2003) Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications May, Leong Chuay Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title | Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_full | Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_fullStr | Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_full_unstemmed | Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_short | Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia |
| title_sort | soaring high into the blue sky-airasia, the first low-fares, no-frills airline in malaysia |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1807/ http://shdl.mmu.edu.my/1807/ |