The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia

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The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia

This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.

Bibliographic Details
Main Author:	Mirzaei, Soodeh
Format:	Thesis
Published:	2010
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1766/

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