The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1766/ |
| _version_ | 1848789881610829824 |
|---|---|
| author | Mirzaei, Soodeh |
| author_facet | Mirzaei, Soodeh |
| author_sort | Mirzaei, Soodeh |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. |
| first_indexed | 2025-11-14T18:03:46Z |
| format | Thesis |
| id | mmu-1766 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:46Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17662010-11-12T10:03:09Z http://shdl.mmu.edu.my/1766/ The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia Mirzaei, Soodeh HF5410-5417.5 Marketing. Distribution of products This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. 2010-08 Thesis NonPeerReviewed Mirzaei, Soodeh (2010) The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Mirzaei, Soodeh The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title | The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title_full | The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title_fullStr | The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title_full_unstemmed | The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title_short | The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
| title_sort | influences of service quality and satisfaction on loyalty intention: a study of an online bookstore in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1766/ http://shdl.mmu.edu.my/1766/ |