The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1766/ |
| Summary: | This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. |
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