Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia

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Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia

The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.

Bibliographic Details
Main Author:	Khor, Siu Gek
Format:	Thesis
Published:	2010
Subjects:	HD61 Risk in industry. Risk management
Online Access:	http://shdl.mmu.edu.my/1762/

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