Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia
The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
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| Format: | Thesis |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1762/ |
| _version_ | 1848789880504582144 |
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| author | Khor, Siu Gek |
| author_facet | Khor, Siu Gek |
| author_sort | Khor, Siu Gek |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
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| first_indexed | 2025-11-14T18:03:45Z |
| format | Thesis |
| id | mmu-1762 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:45Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17622010-11-11T09:13:12Z http://shdl.mmu.edu.my/1762/ Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia Khor, Siu Gek HD61 Risk in industry. Risk management The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables. 2010-08 Thesis NonPeerReviewed Khor, Siu Gek (2010) Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Khor, Siu Gek Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title | Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_full | Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_fullStr | Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_full_unstemmed | Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_short | Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia |
| title_sort | factors contributing to the success of strategic alliance in penetrating new markets: a study of multinational corporations in malaysia |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/1762/ http://shdl.mmu.edu.my/1762/ |