Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia
The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1762/ |
| Summary: | The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.
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