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The Brand Strategies Of Airlines : A Study Of Malaysia Airlines

This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).

Bibliographic Details
Main Author:	Kwong, Lawrence Ang Kian
Format:	Thesis
Published:	2009
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1709/

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