The Brand Strategies Of Airlines : A Study Of Malaysia Airlines
This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1709/ |
| _version_ | 1848789866534404096 |
|---|---|
| author | Kwong, Lawrence Ang Kian |
| author_facet | Kwong, Lawrence Ang Kian |
| author_sort | Kwong, Lawrence Ang Kian |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM). |
| first_indexed | 2025-11-14T18:03:32Z |
| format | Thesis |
| id | mmu-1709 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:32Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17092010-09-24T06:25:33Z http://shdl.mmu.edu.my/1709/ The Brand Strategies Of Airlines : A Study Of Malaysia Airlines Kwong, Lawrence Ang Kian HE Transportation and Communications This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM). 2009-12 Thesis NonPeerReviewed Kwong, Lawrence Ang Kian (2009) The Brand Strategies Of Airlines : A Study Of Malaysia Airlines. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Kwong, Lawrence Ang Kian The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title | The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_full | The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_fullStr | The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_full_unstemmed | The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_short | The Brand Strategies Of Airlines : A Study Of Malaysia Airlines |
| title_sort | brand strategies of airlines : a study of malaysia airlines |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1709/ http://shdl.mmu.edu.my/1709/ |