The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

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The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.

Bibliographic Details
Main Author:	Abdollahi, Bita
Format:	Thesis
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1708/

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