The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1708/ |
| _version_ | 1848789866239754240 |
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| author | Abdollahi, Bita |
| author_facet | Abdollahi, Bita |
| author_sort | Abdollahi, Bita |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. |
| first_indexed | 2025-11-14T18:03:31Z |
| format | Thesis |
| id | mmu-1708 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:31Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17082021-08-23T06:43:22Z http://shdl.mmu.edu.my/1708/ The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran Abdollahi, Bita HD28-70 Management. Industrial Management The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran. 2009-09 Thesis NonPeerReviewed Abdollahi, Bita (2009) The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD28-70 Management. Industrial Management Abdollahi, Bita The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_fullStr | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_full_unstemmed | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_short | The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran |
| title_sort | impact of advertising versus word of mouth in consumer decision making process in iran |
| topic | HD28-70 Management. Industrial Management |
| url | http://shdl.mmu.edu.my/1708/ http://shdl.mmu.edu.my/1708/ |