Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to m...
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1704/ |
| _version_ | 1848789865081077760 |
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| author | Abdul Rahman M, Alaliani Reem |
| author_facet | Abdul Rahman M, Alaliani Reem |
| author_sort | Abdul Rahman M, Alaliani Reem |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value. |
| first_indexed | 2025-11-14T18:03:30Z |
| format | Thesis |
| id | mmu-1704 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:30Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17042010-09-24T03:04:47Z http://shdl.mmu.edu.my/1704/ Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement Abdul Rahman M, Alaliani Reem HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value. 2009-12 Thesis NonPeerReviewed Abdul Rahman M, Alaliani Reem (2009) Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. Abdul Rahman M, Alaliani Reem Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title | Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title_full | Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title_fullStr | Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title_full_unstemmed | Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title_short | Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement |
| title_sort | appraising customer retention strategies employed by malaysian companies with strategic recommendations for its improvement |
| topic | HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
| url | http://shdl.mmu.edu.my/1704/ http://shdl.mmu.edu.my/1704/ |