Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market

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Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market

This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing.

Bibliographic Details
Main Author:	Yee, Ding Wei
Format:	Thesis
Published:	2009
Subjects:	HM Sociology
Online Access:	http://shdl.mmu.edu.my/1665/

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