Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing.
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1665/ |
| _version_ | 1848789853801545728 |
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| author | Yee, Ding Wei |
| author_facet | Yee, Ding Wei |
| author_sort | Yee, Ding Wei |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing. |
| first_indexed | 2025-11-14T18:03:19Z |
| format | Thesis |
| id | mmu-1665 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:19Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-16652010-09-23T02:20:05Z http://shdl.mmu.edu.my/1665/ Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market Yee, Ding Wei HM Sociology This paper examines the drivers of consumer acceptance of SMS-based mobile marketing which will henceforth be referred to as M-marketing. 2009-08 Thesis NonPeerReviewed Yee, Ding Wei (2009) Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HM Sociology Yee, Ding Wei Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title | Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title_full | Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title_fullStr | Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title_full_unstemmed | Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title_short | Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market |
| title_sort | attitude and behaviour intention towards mobile marketing: study of the malaysian mobile market |
| topic | HM Sociology |
| url | http://shdl.mmu.edu.my/1665/ http://shdl.mmu.edu.my/1665/ |