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Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry

This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.

Bibliographic Details
Main Author:	Khanekharab, Jasmine
Format:	Thesis
Published:	2009
Subjects:	HM Sociology
Online Access:	http://shdl.mmu.edu.my/1638/

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