Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1638/ |
| _version_ | 1848789846046277632 |
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| author | Khanekharab, Jasmine |
| author_facet | Khanekharab, Jasmine |
| author_sort | Khanekharab, Jasmine |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. |
| first_indexed | 2025-11-14T18:03:12Z |
| format | Thesis |
| id | mmu-1638 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:12Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-16382010-09-23T02:39:21Z http://shdl.mmu.edu.my/1638/ Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry Khanekharab, Jasmine HM Sociology This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. 2009-08 Thesis NonPeerReviewed Khanekharab, Jasmine (2009) Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HM Sociology Khanekharab, Jasmine Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title | Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_full | Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_fullStr | Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_full_unstemmed | Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_short | Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry |
| title_sort | influence of advertising on consumer's consideration set and brand preferences in ready-made garment industry |
| topic | HM Sociology |
| url | http://shdl.mmu.edu.my/1638/ http://shdl.mmu.edu.my/1638/ |