Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1638/ |
| Summary: | This study seeks to uncover brand preference and consideration set formation and measure advertisement influence. |
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