Product Country Of Origin And Its Impacts On The Customer Decision Making Process: A Study Over Malaysian Citizens In Automobile Industry

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Product Country Of Origin And Its Impacts On The Customer Decision Making Process: A Study Over Malaysian Citizens In Automobile Industry

This study targets the citizens of Malaysia and their perceptions about Automobile industry. For this study, three different Country of Origins which are, Made in Malaysia, Made in Japan and Japanese brand assembled in Malaysia are considered and since Malaysian citizens are from three dominant ethn...

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Bibliographic Details
Main Author:	Moussavi, Seyed Ali
Format:	Thesis
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1636/

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