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A Study Of Brand Loyalty In The Fast Food Industry In Malaysia

This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavio...

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Bibliographic Details
Main Author:	Kam Tai, Cindy Cheah
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1625/

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