A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavio...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1625/ |
| _version_ | 1848789842496847872 |
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| author | Kam Tai, Cindy Cheah |
| author_facet | Kam Tai, Cindy Cheah |
| author_sort | Kam Tai, Cindy Cheah |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavioural intentions and further delve into the important elements of brand loyalty. |
| first_indexed | 2025-11-14T18:03:09Z |
| format | Thesis |
| id | mmu-1625 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:09Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-16252010-09-23T02:46:37Z http://shdl.mmu.edu.my/1625/ A Study Of Brand Loyalty In The Fast Food Industry In Malaysia Kam Tai, Cindy Cheah HF5410-5417.5 Marketing. Distribution of products This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavioural intentions and further delve into the important elements of brand loyalty. 2009-08 Thesis NonPeerReviewed Kam Tai, Cindy Cheah (2009) A Study Of Brand Loyalty In The Fast Food Industry In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Kam Tai, Cindy Cheah A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title | A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title_full | A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title_fullStr | A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title_full_unstemmed | A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title_short | A Study Of Brand Loyalty In The Fast Food Industry In Malaysia |
| title_sort | study of brand loyalty in the fast food industry in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1625/ http://shdl.mmu.edu.my/1625/ |