Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket

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Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket

This study proposed to investigate determinants of potential of online sales. We identified three factors namely attitude towards online shopping, familiarity and confidence, and product type.

Bibliographic Details
Main Author:	-, Javad Sadeghzadeh Biglari
Format:	Thesis
Published:	2008
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1617/

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