Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran
This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1594/ |
| _version_ | 1848789833622749184 |
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| author | Bagheli, Tayebeh |
| author_facet | Bagheli, Tayebeh |
| author_sort | Bagheli, Tayebeh |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers that provide marketers with insight into customer behavior with respect to communication channels. |
| first_indexed | 2025-11-14T18:03:00Z |
| format | Thesis |
| id | mmu-1594 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:00Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15942010-09-23T04:02:40Z http://shdl.mmu.edu.my/1594/ Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran Bagheli, Tayebeh HX Socialism. Communism. Anarchism This study is intended to investigate the relationship between gender and media preference along with the opinion of customers regarding cosmetic and hygienic products. how gender may influence customers' choice of different media. This includes media habits and media consumptions of customers that provide marketers with insight into customer behavior with respect to communication channels. 2009-08 Thesis NonPeerReviewed Bagheli, Tayebeh (2009) Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HX Socialism. Communism. Anarchism Bagheli, Tayebeh Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title | Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_full | Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_fullStr | Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_full_unstemmed | Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_short | Gender And Media Preference In Cosmetic And Hygienic Products: A Study In Iran |
| title_sort | gender and media preference in cosmetic and hygienic products: a study in iran |
| topic | HX Socialism. Communism. Anarchism |
| url | http://shdl.mmu.edu.my/1594/ http://shdl.mmu.edu.my/1594/ |